BRANDING | LOGO DESIGN | WEB DESIGN | PHOTOGRAPHY | VIDEO PRODUCTION | SOCIAL MEDIA | COPYWRITING | APP DEVELOPMENT
After meeting Austin for the first time we soon learned that he was - and is - not only an expert in guns and gun safety, but a person who was friendly and approachable. When we visited his store there would always be someone who wasn't necessarily there to buy a gun, but just wanted to talk guns with Austin. We wanted to reproduce that with his brand.
One of the issues we faced with COPS GunShop was the fact that - on the outside - it sounded like he dealt strictly with Law Enforcement. So when we set out to brand Austin and his shop, it was important that we made it clear that he was open to everyone interested in guns and gun accessories. We created a brand that was friendly and modern and could stand proudly next to the brands of the many gun companies he partners with.
Also, we wanted to make his website not only a platform for buying guns, but also a resource for the community - anyone who needed to know more about guns and gun ownership. Throughout the site you can now find information on gun safety, gun-related articles, local gun resources, videos, and even a blog that keeps visitors up to date on important news and equipment. This way we establish Austin not only as a gun dealer, but also as an authority that the community can trust. This idea is communicated throughout using the newly created tagline:
Live Safe. Live Smart.
Elicio has produced a series of video clips that are not only useful but promote Austin as an authority on gun ownership. This is accentuated with a robust Facebook presence that both promotes gun products and reinforces the idea that Austin is friendly and approachable - like his shop.
If you'd like to be included in our client list be sure to contact us anytime. We'd love to work with you in enhancing your visual footprint and to help increase awareness of your business.