LOGO DESIGN | WEB DESIGN | PRINT DESIGN | PHOTOGRAPHY | COPYWRITING
DAKK Liners is a company that fabricates, installs, and maintains liners for ground storage tanks and secondary dykes all around the United States. When they came to us they needed branding that would bring them to the next level, communicating that they were heavy-hitters in the industry and communicated excellence that would appeal to the next generation of agri-liner businesses.
This brand needed to appeal to upper-management (CEOs, Division Managers, etc.), something a little more hard-edged and sleek.
After doing research, other liner businesses weren't investing much in branding and we felt confident that we could build a great narrative for them that would accomplish these goals.
In building this brand, we wanted to simplify their look, create content that was fresh and clear, and spell out exactly what they provided and how their product would affect the industry - and the world - in a positive way. Their brand incorporates a D as part of a ring which evokes the image of a flexible lining that fits inside storage tanks. DAKK's website now has a modern feel throughout which is immediately obvious by the use of an animation that emulates the liner's flexible, organic nature in an interesting way. Using custom photography we produced action shots of the fabrication process, crews installing a liner in the field, and staff. This gives the viewer a better picture of the company, what they did, and who they were.
DAKK Liners is a great client because they embrace the branding process and recognize the benefits and necessity of keeping a consistent, unified look throughout their marketing materials. They allowed us to create their collateral material which included business cards, letterhead, brochure, and business folder including the accompanying inserts. We also provided the design for trade show banners which carry on the language of the website and champion the style of the brand and its color scheme.
Now, wherever they go and whenever they come in contact with potential and existing customers, they can feel confident knowing that their narrative is clear through a unified message and look.
If you'd like to be included in our client list be sure to contact us anytime. We'd love to work with you in enhancing your visual footprint and to help increase awareness of your business.