Why Branding is Essential in Business

by Elicio


Elicio believes branding is one of, if not THE key to the health of any business - especially in the noisy world of digital marketing. 


In the past, branding was simply defined as a name, slogan, sign, symbol or design, or a combination of these elements that identified the products and services of a company.  


Today’s meaning is a bit more complex, but it really boils down to this: Branding is the perception that a customer has when they hear or think of your company. 


To succeed in branding, one must understand the needs and wants of their customers and prospects. Elicio can help identify what those are and integrate a brand strategy through your company at every point of public contact. We believe your brand is the expression of who you are as a company or organization and what you offer.


of a brand's image can be attributed to what it says and how it says it.

Global brands spend 45-75% of their social media time on Facebook.

of consumers are more likely to evaluate solutions from the brands they follow on social channels.

of Americans expect brands to know them and help them discover new products or services that fit their needs.

of B2B manufacturing marketers cite increased brand awareness as a goal for content marketing, compared to 85% for sales, and 80% for lead generation.

of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone.

Color increases brand recognition by up to 80%.

Statistics from "15 Crazy Branding Stats You Need to Know" by Jeremy Durant of BopDesign - October 2015

When you decide to pursue branding your own company we hope you give Elicio the opportunity to help you create your own narrative and to communicate to your customer that you're excellent in what you do.

(The answer is Coke by the way).